Forever Aloha
Marketing Campaign
The “Forever Aloha” Campaign represents the state of Hawai'i through an ongoing series of cinematic episodes and supporting content that articulates all that Hawai'i embodies and what it stands for as a community.
Each episode focuses on one Hawaiian word, its meaning, and its relevance today.
Episode one, Hā, explores the importance of breath, life force, and spiritual power.
Developed as an omnichannel campaign, “Forever Aloha” is open to brand partnerships and licensing, with the goal of celebrating Hawai’i as the most beautiful and welcoming place for both locals and visitors.
Our goals for each episode are:
- to embrace local Hawaiians and share inspiring stories that are culturally relevant and accurate; and
- to promote Hawai‘i to a global audience and inform incoming travelers on the values our community stands for; and
- to support partners in reaching a larger audience with meaningful and engaging storytelling.
Content opportunities include video, print and video editorial, email and social campaigns, and a variety of other channels.
For partnership opportunities contact: [email protected]
Marketing Campaign
