By Halekulani
MEDIA KIT 2020
Living by Halekulani is the official in-room entertainment media for guests.
Living is designed to complement the understated elegance enjoyed by Halekulani guests, with engaging content focused on the art of living well.
Featuring captivating imagery, informative content, and a luxurious look and feel, Living connects affluent, global travelers with the arts, style, food, and people of Hawai‘i.
The most internationally acclaimed of all Hawai‘i hotels, Halekulani is renowned for its sophisticated accommodations and stellar cuisine and has long served as a preferred haven for celebrities, dignitaries, and CEOs.
Visit us at
WEBSITE: halekulaniliving.tv/
Halekulani is consistently ranked as one of the world’s best hotels:
Robb Report
World’s Top 100 Hotels: United States & Canada
U.S. News & World Report
Best Hotels in Hawai‘i: #1 on Oahu
Travel + Leisure
2015 World’s Best Awards: #1 on O‘ahu
Top 500 Hotels in the World: #1 in Honolulu
Condé Nast Traveler
Gold List 2015: The World’s Best Hotels
Forbes
Travel Guide Star Awards: Four-Star Hotel, Five-Star Restaurant
OpenTable
2015 Diners’ Choice Award Winners: Top 100 Most Romantic Restaurants in America
Living is available online and in all 453 guest rooms and suites of Halekulani
Magazine
In-Room Entertainment
Cloud-Based TV Platform
ENGAGEMENT
AUDIENCE ENGAGEMENT
Creating a customer for life begins with a guest’s first stay.
In-Room Entertainment (IRE) is highly valued by guests. Choosing to stay in an upscale, luxury hotel, guests expect their hotel experience to be special and exceptional. Likewise, their expectations for a superior IRE experience also trend up. Guests cite premium content and picture clarity as the most important feature for IRE, in addition to access to more channels.
*ADB 2016 In-Room Entertainment Preferences Results
IRE is effective because it reaches hotel guests directly. Advertising is delivered seamlessly while guests are engaging with content in both video and print. This curated environment removes the inundation of advertising messages from outside their rooms.
LivingTV is set as the default channel on the in-room TV and is activated before guests check in to their room, assuring programming is seen.
The Living print publication is strategically placed in each room and is the only local Hawaiʻi publication available in room for guests. Each issue of Living is also mailed to Halekulani's preferred guests and other select recipients.
Halekulani’s rooms and suites range from $510–$8,000 per night. This means Living content and advertising reaches the highest income travelers on Oahu.
GUEST ENGAGEMENT
An integrated approach and multiple channels of communication ensure that your message is delivered, increases impressions, and improves overall viewer recall.
AUDIENCE DEMOGRAPHICS
- 80% of English speaking guests and 90% of Japanese guests watch in-room programming.
- 72% of hotel guests watch visitor channel programming to seek out information about local restaurants, activities, and shopping options.
- 97.6% of visitors view in-room publications.
- On average, visitors spend 39 minutes engaged with in-room publications.
- Visitors refer to in-room publications an average of 2.5 times during their visit.
- Most readers report taking action based on the information and advertising within the in-room publication.
- Spending Proximity
In-Hotel Spending: 13%
Out-of-Hotel Spending: 87%
*Nielsen Media Research Group
Exposure Across
Multiple Platforms
Reach your target audience at the moments that most influence their decisions.
Living consists of digital integration with cross-channel exposure across TV, print, and social media (coming soon).
“Our store manager is getting new clients—guests of the hotel that go every year that did not know there was a Georg Jensen store until they saw our video. Our new collection launched last week and it is performing well the first week out … Our sales at the Halekulani have been running up 10-20% to budget since we began our media campaign! It's all very exciting and I wish for much-continued success.”
—Georg Jensen Executive Team
RATES & DEADLINES
ADVERTISING RATES
All rates are based on annual commitments.
Run of Book:
| SPREAD | $7,700 |
| FULL PAGE | $4,350 |
Premium Positions:
| FIRST FULL PAGE (opposite Halekulani letter) | $9,515 |
| 1ST SPREAD | $10,010 |
| 2ND SPREAD | $9,240 |
| PREMIUM SPREAD | $8,800 |
| TOC | $5,335 |
| JAPANESE TOC | $5,335 |
| MASTHEAD | $5,335 |
| COVER 3 (inside back page) | $5,005 |
| COVER 4 (back page) | $6,000 |
PACKAGE RATES
Based on annual commitments.
Includes: LivingTV and Living print publication.
LIVING TV
TOTAL MONTHLY SPOTS:
360 spots per month
Pricing based on :30 sec spot. Custom lengths available.
LIVING PUBLICATIONS
3 ISSUES:
March - June
July - October
November 2019 - February 2020
Premium positions available.
FULL PAGE, RUN OF BOOK:
Monthly Investment: $3,925
Total Annual: $47,100
For rates & information about digital and pre-arrival opportunities, please inquire with your account executive.
Rates do not include 4.712% Hawai‘i general excise tax.
Living by Halekulani is designated media for Royal Hawaiian Center and Ala Moana Center.
DEADLINES
March – June 2020:
| SPACE RESERVATION DEADLINE | 1/17/2020 |
| CAMERA-READY ADS DUE | 1/31/2020 |
July – October 2020:
| SPACE RESERVATION DEADLINE | 4/24/2020 |
| CAMERA-READY ADS DUE | 5/8/2020 |
November 2020 – February 2021:
| SPACE RESERVATION DEADLINE | 8/28/2020 |
| CAMERA-READY ADS DUE | 9/11/2020 |
ADVERTISING SPECIFICATIONS
SPREAD: 18.25" x 12.25"
*If you have content crossing over the spine, the element that crosses over needs to be moved away from the spine 0.25 inches on each page so the crossover will align in the finished piece.
**NOTE: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
FULL PAGE: 9.25" x 12.25"
Dimensions include bleed edge.
Note that all live elements should be at least 1/4" inside final trim.
FINAL TRIM: 9" x 12"
DIGITAL SPECIFICATIONS
Living accepts only digital elements. The client or agency must provide a color pr oof of the ad, which will be used for color reference only. It is the responsibility of the client to color-proof the ad prior to submission.
ACCEPTABLE AD FORMATS
High-resolution PDF files only. Acrobat 6 (PDF 1.5) compatibility. 300dpi. CMYK.
LIVING TV (IN-ROOM)
| CODEC | H.264 |
| RESOLUTION | 1920 x 1080 |
| CONTAINER | .MP4 |
| BIT RATE | 25 MBPS |
| FRAME RATE | 29.97 or 59.94 |
| AUDIO | 48KHZ (-10DB) |
SUBMITTING AD MATERIALS
Please email ad materials directly to: [email protected]. Or use a file sharing program such as Dropbox, Google Drive, WeTransfer, or similar.
HALEKULANILIVING.TV (ONLINE)
Page |
Position |
Ratio |
Dimensions(px) |
| HOME | Hero Carousel, Third Slide Video Ad |
16:9 | 1920 x 1080 |
| About Section* Static Ad |
4:3 | 1200 x 900 | |
| READ SECTION | Individual Volume Carousel, Second Slide Video Ad |
16:9 | 1920 x 1080 |
| READ VOLUMES | Next to hero image* Static Ad |
Desktop 1:3 Mobile 2:1 |
Desktop 300 x 900 Mobile 900 x 450 |
*Keep content towards the middle of the canvas.
ACCEPTABLE ONLINE AD FORMATS
For video ads, please use in-room TV specs.
For static ads, please export at 72dpi and keep the file size between 150–250KB. Submit both desktop and mobile versions if applicable.
SUBMITTING AD MATERIALS
Please email ad materials directly to: [email protected]. Or use a file sharing program such as Dropbox, Google Drive, WeTransfer, or similar.
CONTACT
LOCATION
NMG Network
36 N. Hotel St., Suite A
Honolulu, HI
808.688.8349
OPERATIONS
Jason Cutinella
Chief Executive Officer
[email protected]
Joe V. Bock
Chief Revenue Officer
[email protected]
EDITORIAL
Matthew Dekneef
Editorial Director
[email protected]
ADVERTISING
Mike Wiley
VP Sales
[email protected]
Phil LeRoy
National Sales Director
[email protected]
Chelsea Tsuchida
Key Accounts & Marketing Manager
[email protected]
Helen Chang
Marketing & Advertising Executive
[email protected]
Francine Naoko Beppu
Network Strategy Director
[email protected]
SUBMIT MATERIALS TO
Kylee Takata
Sales Assistant
[email protected]
RECOGNITION
Pele ADDY®
"Special Judge's Award"
Palm, The MacNaughton Group / Kobayashi Group
Pele Gold ADDY®
"Magazine Design" "Editorial Spread of Feature" "Elements of Advertising Still Photography B&W"
Palm, The MacNaughton Group / Kobayashi Group
"Cover Series"
Hopper, Mokulele Airlines
"Microsite" "Digital Publication"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
RESERVE, The Surfjack Hotel & Swim Club
Pele Silver ADDY®
"Travel & Tourism — Entire Magazine Design"
Living by Halekulani
Lei Magazine
"Editorial Spread of Feature"
Living by Halekulani
"Magazine Design"
Living by Halekulani
FLUX Hawaii
Lei Magazine
Pele Bronze ADDY®
"Cover" "Elements of Advertising Still Photography Color"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
TABLE, Vive Hotel
AIGA Five-O
"Award of Excellence"
Living by Halekulani
"Top 5 Winner"
FLUX Hawaii
Honouu Biennial 2017: Middle of Now | Here
Maggie Award
"Best Use of Video in Editorial Long Form/Consumer" "Best Cover (Circ. Under 75,000)/Consumer"
FLUX Hawaii
"Visitor's Guides (Circ. Under 75,000)/Consumer"
Lei Magazine
"Best Editorial Layout (Circ. Under 75,000)/Consumer"
Living by Halekulani
Pele ADDY®
"Best of Show in Design"
Lei Magazine
Pele Gold ADDY®
"Publication Design — Book Design"
RESERVE, Waikiki Parc Hotel
"Publication Design — Entire Magazine" "Travel & Tourism — Entire Magazine Design"
Lei Magazine
Pele Silver ADDY®
"Cinema Advertising — In-Theater Commercials or Slides" "Cinema Advertising — Movie Trailers" "Elements of Advertising — Cinematography"
HIFF Moments Trailer, HIFF
"Out of Home — Posters — Campaign"
HIFF Moments, HIFF
"Publication Design — Editorial Spread or Feature" "Travel & Tourism — Entire Magazine Design"
Living by Halekulani
"Publication Design — Entire Magazine Design"
Chinatown
Forward Journal, Ward Village
"Publication Design — Magazine or Book Cover"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
Hopper, Mokulele Airlines
Living by Halekulani
Pele Bronze ADDY®
"Publication Design — Cover, Editorial Spread or Feature — Series"
Foundry, Our Kaka’ako
"Publication Design — Entire Magazine Design"
RESERVE, Waikiki Parc Hotel
"Travel & Tourism — Entire Magazine Design"
TABLE, Vive Hotel
Pa’i Award First Place
"Visitor Publication Excellence (Circ. Under 500,000)"
Living by Halekulani
"Essay Photography"
FLUX Hawaii
Pa’i Award Second Place
"Arts & Entertainment"
Living by Halekulani
"Online Video"
FLUX Hawaii
Maggie Award
"Best Series of Editorial Photographs/Trade & Consumer"
Lei Magazine
SPJ Excellence in Journalism First Place
"Best Multimedia Presentation"
FLUX Hawaii
SPJ Excellence in Journalism Finalist
"Profile" "Sports Reporting" "Arts/Entertainment Writing" "Body of Work, Single Writer"
FLUX Hawaii
"Feature Writing Short Form"
Lei Magazine
"Feature Photography"
Living by Halekulani
Pele Gold ADDY®
"Collateral Material — Magazine Desing"
Foundry—Makers, Kamehameha Schools
"Travel & Tourism — Magazine Design"
Lei Magazine
Pele Silver ADDY®
"Collateral Material — Magazine Design"
ROOM + SERVICE, Hotel Renew
"Travel & Tourism — Magazine Design"
ROOM + SERVICE, Hyatt Regency Maui Resort & Spa
"Advertising for the Arts & Sciences — Integrated Campaign"
#MyHIFFMoment, HIFF
"Elements of Advertising — Photography Campaign"
Faces of HIFF
Pele Bronze ADDY®
"Collateral Material — Cover"
ROOM + SERVICE, Hotel Renew
"Spread or Feature"
Kikaha "The Making Mill", Island Air
"Collateral Material — Magazine Design"
"Chinatown: The Nothing"
Maggie Award
"Best Overall Publication Design (Circ. Under 75,000)/Consumer"
Lei Magazine
"Visitor's Guides, Guides, Catalogues & Directories (Circ. Under 75,000)/Consumer"
ROOM + SERVICE
Pele ADDY®
"Best of Show in Design" "Special Judge's Award"
innov8
Pele Gold ADDY®
"Travel & Tourism — Book Design"
ROOM + SERVICE
"Collateral Material — Publication Design Series"
innov8
"Collateral Material — Publication Design Cover"
FLUX Hawaii
Pele Silver ADDY®
"Travel & Tourism —Magazine Design"
innov8
Pele Bronze ADDY®
"Collateral Material — (Entire) Magazine Design"
FLUX Hawaii
POLICY
BILLING & EARLY PAYMENT DISCOUNT
An additional 2.5% discount is available to all advertisers who pay in advance of the publication date. Installment billing options are available.
SPECIAL REQUESTS
For non-traditional ad sizes, inserts, and other requests, please consult with your NMG representative.
TAX
Rates quoted do not include tax. Please add 4.712% Hawaii State General Excise Tax to all purchases.
GENERAL RATE POLICY
Regulations covering acceptance of advertising: Rates quoted are effective 03/01/2020 to 2/28/2021 and apply to 4-color advertising in Living, published on a tri-annual basis, three times a year. Ads will be billed on publication date with payment due within 30 days. We require written notice of cancellation of any advertising contract 30 days prior to the published space reservation deadline for the next scheduled issue. Rates eligible for an agency discount. Restrictions may apply.
For premium positions (i.e. Back Cover, Inside Front Cover, Inside Back Cover, and Center Spread) and Special Sections, we require 60 days written advance notice for any cancellation. Upon cancellation of contract, the advertiser may be required to remit frequency discounts on previously billed ads. All advertising is subject to Publisher’s approval and the Publisher reserves the right to reject any advertising.