HL1
Media Kit
2020–2021
HL1 is a publication that features properties, real estate locations, and stories capturing the luxury of the Hawai‘i real estate market.
Hawai‘i Life is a statewide, 100% locally owned and operated real estate brokerage. Their brokers close numerous transactions annually valued at $3M+, more than any other Hawai‘i brokerage. Hawai‘i Life has generated massive exposure through Hawai‘i’s most trafficked real estate website, www.hawaiilife.com, developed an HGTV show that reached 22M viewers in its first season, and built a powerful statewide network of 14 office locations and 200+ agents.
HL1 was created to help Hawai‘i Life clients see Hawai‘i’s luxury market in a special context.
HL1 refines how luxury real estate is marketed – quietly, with discretion and style.
DISTRIBUTION
HL1 is distributed through direct mailings to affluent clients from Hawai‘i Life’s private database and is only available through their private events, select partnerships, and office locations.
HL1 magazine is not available on newsstands.Distribution is direct, targeted, and effective.
RATES & DEADLINES
RATES
Premium Positions:
| 1ST SPREAD | $7,250 |
| PREMIUM SPREAD | $6,750 |
| PREMIUM FULL PAGE | $4,000 |
| BACK COVER | $7,000 |
Run of Book:
| 2 PAGE SPREAD | $5,000 |
| FULL PAGE | $3,000 |
All prices listed are per issue and based on annual commitments (2x/year).
1x commitment will incur a 10% surcharge.
Rates do not include 4.712% Hawai‘i general excise tax.
DEADLINES
March 2020:
| SPACE RESERVATION DEADLINE | 1/24/2020 |
| MATERIALS DUE | 1/31/2020 |
September 2020:
| SPACE RESERVATION DEADLINE | TBD |
| MATERIALS DUE | TBD |
AD SPECS
2 PAGE SPREAD: 18.25" x 12.25"
Dimensions include bleed edge.
*If you have content crossing over the spine, the element that crosses over needs to be moved away from the spine 0.25” on each page so the crossover will align in the finished piece.
**Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
FINAL TRIM: 9" x 12"
FULL PAGE: 8" x 11"
Dimensions include bleed edge.
*A 0.5” white border will frame your full page ad to create the final trim. Do not include bleed or crop marks.
All live elements should be at least 0.25” inside final trim.
DIGITAL SPECIFICATIONS
HL1 accepts only digital elements. The client or agency must provide a color proof of the ad, which will be used for color reference only. It is the responsibility of the client to color-proof the ad prior to submission.
ACCEPTABLE AD FORMATS
High-resolution PDF files only. Acrobat 6 (PDF 1.5) compatibility. 300dpi. CMYK.
SUBMITTING AD MATERIALS
Please email ad materials directly to: [email protected]. Or use a file sharing program such as Dropbox, Google Drive, WeTransfer, or similar.
CONTACT
LOCATION
NMG Network
36 N. Hotel St., Suite A
Honolulu, HI
808.688.8349
OPERATIONS
Jason Cutinella
Chief Executive Officer
[email protected]
Joe V. Bock
Chief Revenue Officer
[email protected]
EDITORIAL
Matthew Dekneef
Editorial Director
[email protected]
ADVERTISING
Mike Wiley
VP Sales
[email protected]
Phil LeRoy
National Sales Director
[email protected]
Chelsea Tsuchida
Key Accounts & Marketing Manager
[email protected]
Helen Chang
Marketing & Advertising Executive
[email protected]
Francine Naoko Beppu
Network Strategy Director
[email protected]
SUBMIT MATERIALS TO
Kylee Takata
Sales Assistant
[email protected]
RECOGNITION
Pele ADDY®
"Special Judge's Award"
Palm, The MacNaughton Group / Kobayashi Group
Pele Gold ADDY®
"Magazine Design" "Editorial Spread of Feature" "Elements of Advertising Still Photography B&W"
Palm, The MacNaughton Group / Kobayashi Group
"Cover Series"
Hopper, Mokulele Airlines
"Microsite" "Digital Publication"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
RESERVE, The Surfjack Hotel & Swim Club
Pele Silver ADDY®
"Travel & Tourism — Entire Magazine Design"
Living by Halekulani
Lei Magazine
"Editorial Spread of Feature"
Living by Halekulani
"Magazine Design"
Living by Halekulani
FLUX Hawaii
Lei Magazine
Pele Bronze ADDY®
"Cover" "Elements of Advertising Still Photography Color"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
TABLE, Vive Hotel
AIGA Five-O
"Award of Excellence"
Living by Halekulani
"Top 5 Winner"
FLUX Hawaii
Honouu Biennial 2017: Middle of Now | Here
Maggie Award
"Best Use of Video in Editorial Long Form/Consumer" "Best Cover (Circ. Under 75,000)/Consumer"
FLUX Hawaii
"Visitor's Guides (Circ. Under 75,000)/Consumer"
Lei Magazine
"Best Editorial Layout (Circ. Under 75,000)/Consumer"
Living by Halekulani
Pele ADDY®
"Best of Show in Design"
Lei Magazine
Pele Gold ADDY®
"Publication Design — Book Design"
RESERVE, Waikiki Parc Hotel
"Publication Design — Entire Magazine" "Travel & Tourism — Entire Magazine Design"
Lei Magazine
Pele Silver ADDY®
"Cinema Advertising — In-Theater Commercials or Slides" "Cinema Advertising — Movie Trailers" "Elements of Advertising — Cinematography"
HIFF Moments Trailer, HIFF
"Out of Home — Posters — Campaign"
HIFF Moments, HIFF
"Publication Design — Editorial Spread or Feature" "Travel & Tourism — Entire Magazine Design"
Living by Halekulani
"Publication Design — Entire Magazine Design"
Chinatown
Forward Journal, Ward Village
"Publication Design — Magazine or Book Cover"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
Hopper, Mokulele Airlines
Living by Halekulani
Pele Bronze ADDY®
"Publication Design — Cover, Editorial Spread or Feature — Series"
Foundry, Our Kaka’ako
"Publication Design — Entire Magazine Design"
RESERVE, Waikiki Parc Hotel
"Travel & Tourism — Entire Magazine Design"
TABLE, Vive Hotel
Pa’i Award First Place
"Visitor Publication Excellence (Circ. Under 500,000)"
Living by Halekulani
"Essay Photography"
FLUX Hawaii
Pa’i Award Second Place
"Arts & Entertainment"
Living by Halekulani
"Online Video"
FLUX Hawaii
Maggie Award
"Best Series of Editorial Photographs/Trade & Consumer"
Lei Magazine
SPJ Excellence in Journalism First Place
"Best Multimedia Presentation"
FLUX Hawaii
SPJ Excellence in Journalism Finalist
"Profile" "Sports Reporting" "Arts/Entertainment Writing" "Body of Work, Single Writer"
FLUX Hawaii
"Feature Writing Short Form"
Lei Magazine
"Feature Photography"
Living by Halekulani
Pele Gold ADDY®
"Collateral Material — Magazine Desing"
Foundry—Makers, Kamehameha Schools
"Travel & Tourism — Magazine Design"
Lei Magazine
Pele Silver ADDY®
"Collateral Material — Magazine Design"
ROOM + SERVICE, Hotel Renew
"Travel & Tourism — Magazine Design"
ROOM + SERVICE, Hyatt Regency Maui Resort & Spa
"Advertising for the Arts & Sciences — Integrated Campaign"
#MyHIFFMoment, HIFF
"Elements of Advertising — Photography Campaign"
Faces of HIFF
Pele Bronze ADDY®
"Collateral Material — Cover"
ROOM + SERVICE, Hotel Renew
"Spread or Feature"
Kikaha "The Making Mill", Island Air
"Collateral Material — Magazine Design"
"Chinatown: The Nothing"
Maggie Award
"Best Overall Publication Design (Circ. Under 75,000)/Consumer"
Lei Magazine
"Visitor's Guides, Guides, Catalogues & Directories (Circ. Under 75,000)/Consumer"
ROOM + SERVICE
Pele ADDY®
"Best of Show in Design" "Special Judge's Award"
innov8
Pele Gold ADDY®
"Travel & Tourism — Book Design"
ROOM + SERVICE
"Collateral Material — Publication Design Series"
innov8
"Collateral Material — Publication Design Cover"
FLUX Hawaii
Pele Silver ADDY®
"Travel & Tourism —Magazine Design"
innov8
Pele Bronze ADDY®
"Collateral Material — (Entire) Magazine Design"
FLUX Hawaii
POLICY
BILLING & EARLY PAYMENT DISCOUNT
An additional 2.5% discount is available to all advertisers who pay in advance of the publication date. Installment billing options are available.
SPECIAL REQUESTS
For non-traditional ad sizes, inserts, and other requests, please consult with your NMG representative.
TAX
Rates quoted do not include tax. Please add 4.712% Hawaii State General Excise Tax to all purchases.
GENERAL RATE POLICY
Regulations covering acceptance of advertising: Rates quoted are effective for the 2020-2021 issue(s) and apply to annual 4-Color advertising. Ads will be billed on publication date with payment due within 30 days. We require written notice of cancellation of any advertising contract 30 days prior to the published space reservation deadline for the next scheduled issue. Rates eligible for agency discounts. Restrictions may apply.
For premium positions and Special Sections, we require 60 days written advanced notice for any cancellation. Upon cancellation of the contract, the advertiser may be required to remit frequency discounts on previously billed ads. All advertising is subject to Publisher’s approval and the Publisher reserves the right to reject any advertising.