The Current of Hawai‘i
As The Current of Hawai‘i, FLUX is a tri-annual lifestyle magazine for the socially conscious, forward-thinking demographic that features the latest in local arts and culture, as well as the social issues that establish and perpetuate our islands’ sense of place.
FLUX is a nationally distributed lifestyle magazine reaching over 375,000+ readers through subscription, retail, promotional, and hotel in-room distribution programs.
Suite, the multimedia program for KimptonⓇ Hotels and Restaurants, features compelling stories that celebrate the many facets of unique experiences in each boutique hotel property across 44 cities. Content is distributed in-room through Suite, online at suitepdx.com, and through Kimpton’s digital network.
Discover this multimedia program for all Provenance Hotels properties, featuring diverse stories that bridge the regions, indulge in the arts, and celebrate the people who contribute to them. Content is distributed in room through Maison and online.
Living, by Halekulani, is the official in-room brand for Halekulani and Halepuna Waikiki. NMG publishes Living and produces Living TV, designed to complement the resorts’ understated elegance with content focused on the art of living well. Each issue of Living is published tri-annually and is placed in all guest rooms and suites of Halekulani and Halepuna, and is mailed to preferred guests and other select recipients.
The most internationally acclaimed of all Hawai‘i hotels, Halekulani blends serenity and elegance with exceptional service.
PALM is a custom publication for residents of the luxury condominiums by Hawai‘i developers The MacNaughton Group and Kobayashi Group—the first book of its kind in the state of Hawai‘i. Each issue of PALM is delivered directly to residents and buyers of properties including: One Ala Moana, Hokua, Park Lane, and Capitol Place.
Published tri-annually, PALM explores the relaxed, world-class way of life that is available at the residences, defined by anticipatory service, resort-like amenities, an intense pride of work, and Hawai‘i style and comfort. The attention to detail seen in the residences and the use of refined and carefully selected materials are reflected in PALM, the first brand publication for the developers and the first publication developed specifically for their clientele. The publication features contemporary Hawai‘i content and stories related to arts, business, culture, design, escapes, and food.
HŌKŪ, the exclusive in-room publication for Marriott Bonvoy–Hawaii, presents a constellation of stories to explore Hawai‘i. Settling in the islands, the first Hawaiians turned to the night sky, glittering with nā hōkū, the Hawaiian word for stars, to find their way. Inspired by this natural source of knowledge, HŌKŪ serves as a guide to the stunning beauty and deeply rooted multicultural lifestyle that makes Hawai‘i sparkle like none other.
‘Alohilani Resort Waikīkī Beach
Elevate is the in-room media program for ‘Alohilani Resort Waikīkī Beach, home to a stunning three-story saltwater oceanarium and the evening hotspot Swell Pool & Bar. Geared toward cosmopolitan travelers interested in elevating their experience of the islands, Elevate is produced biannually and features arts, culture, wellness, and lifestyle content across print, digital, and video mediums. The custom program includes a print magazine, the Elevate TV in-room and streaming channel and digital experience.
RESERVE is the exclusive branded in-room travel publication for our select hotel partners. With captivating imagery and informative content, RESERVE engages the modern Hawai‘i traveler with an experience beyond the traditional in-room guestbook.
Each publication is customized and designed to complement each of our diverse hotel partners. RESERVE enriches the in-room experience for today’s modern traveler, who is sophisticated, eco-conscious, and desires a deeper connection to his or her destination. The publication’s elegant and thoughtful design beautifully portrays the best of Hawai‘i, while featuring content in English, Japanese, Korean, and Chinese.
Ko Olina Resort
Published twice per year, Hale is an intimate expression of the aloha spirit found throughout the islands and a reflection of the hospitality of Ko Olina. Hale celebrates the west side community Ko Olina is privileged to be a part of and welcomes visitors to immerse themselves in stories of home.
Ko Olina Resort
For the LGBTQ Traveler
Lei is a Hawai‘i lifestyle and travel brand for the LGBTQ community. An annual publication, Lei showcases what makes Hawai‘i the most beautiful, culturally rich, and welcoming destination in the world and offers ongoing content through its online channels.
Lei debuted nationally in May 2014 with distribution through direct mail to LGBTQ leisure travelers in Hawai‘i’s primary source markets across the country and select LGBTQ-friendly venues and hotels across the state of Hawai‘i.
Hawaii Opera Theater
The program book for Hawaii Opera Theatre, Aria reaches the most desirable audience in Hawai‘i, the affluent and engaged. The publication offers an effective vehicle to reach thousands of arts and cultural enthusiasts and the demographic with the highest household income in the state.
International Market Place
Launched in 2017, Banyan is the modern take on the shopping center publication, with a social media-themed design and youthful, stylish photography. Banyan supports the tenants of International Market Place, the famed Waikīkī shopping plaza. Published twice per year, Banyan showcases the variety of retail, food, and beverage venues available to guests while providing a historical perspective on the storied venue.
Hyatt Regency Waikiki Beach Resort and Spa
Pualeilani is a companion for visiting Pualeilani Atrium Shops, the three-story open-air atrium at Hyatt Regency Waikiki Beach Resort & Spa. Explore the center’s restaurants, retailers, services, events, and cultural activities, along with a selection of stories on local culture, Hawaiian history, and the vibrant people and places that make up the fabric of life in the islands.
Your Guide to Honolulu's Basement
Chinatown is a bi-annual creative outlet connecting the community with the historic Honolulu arts district. Chinatown reaches a broad audience, from local musicians and artists to multi-national business leaders.
A limited run of copies is distributed throughout Chinatown and surrounding areas.
In The Seat of a Stranger's Car
In the Seat of a Stranger’s Car is the debut publication of renowned local writer and former FLUX contributor, Beau Flemister. Set in the bubbling ethnic melting pot of Hawai’i, by day, the pseudo-intellectual protagonist is a struggling writer who teaches at a renowned prep school. By night, he is a full-time valet, surrounded by a lewd yet lovable cast of coworkers who challenge his misplaced sense of entitlement.
Juggling jobs and a budding romance with a late-night flowergirl, the narrator finds himself on a journey around the island but ends up on a new odyssey entirely where he unearths something much more meaningful in the process: himself.
The Magazine for Mokulele Airlines
Hopper is the custom in-flight magazine for Mokulele Airlines, Hawai‘i’s favorite island hopper. The tri-annual magazine is engaging and experiential, full of adventurous editorial featuring each of the islands to which Mokulele Airlines flies.
Mokulele Airlines serves 10 Hawai‘i destinations with more than 120 daily flights. Mokulele offers access to the less traveled, less crowded destinations that have made Hawai‘i one of the world’s premier travel destinations.
Kīkaha served as the custom in-flight magazine for Island Air. This quarterly magazine featured fresh content about Island Air destinations. Youthful and sophisticated, Kīkaha showcased current events and activities alongside features on local artists and craftspeople, covering a broad range of topics for the airline’s diverse passengers.
Working with Kamehameha Schools, NMG designed a quarterly publication reflective of the flourishing urban community from which it was crafted, Our Kaka‘ako. Thoughtfully written and designed, Foundry brought together a growing community of artists and artisans and focuses on a lifestyle of intent and innovation.
The mission of innov8 was to provide visitors with a genuine experience by highlighting the beauty of Hawai‘i and imparting knowledge about Hawai‘i’s unique culture.
As the exclusive in-flight magazine for go! Airlines from July 2009 through March 2014, innov8 reached 1.5 million passengers annually.
Spring 2015 – Spring 2016
NMG helped develop the design and launch this Forward Journal in 2015 and published it until Spring 2016. With its oversized format, stunning imagery, sharp design, and insightful editorial, Forward Journal for The Howard Hughes Corporation was a curated exploration of the people shaping the company’s Ward Village master-planned community in the heart of Honolulu. With a focus on innovative entrepreneurs, inspired design, and community stewards, the quarterly lifestyle publication reflected a thoughtful neighborhood grounded in its past but passionate about its future.