Palm is a custom magazine for residents of the luxury condominiums by Hawaii developers The MacNaughton Group and Kobayashi Group — the first book of its kind in the state of Hawaii.
Published tri-annually, Palm explores the relaxed, world-class way of life at the residences, defined by anticipatory service, resort-like amenities, refined interiors, and Hawaii style and comfort. The attention to detail in the residences and the use of carefully selected materials are reflected in Palm, the first brand publication for the developers designed specifically for their clientele.
Palm features contemporary Hawaii content and stories related to arts, business, culture, design, escapes, and food.
AUDIENCE
The MacNaughton Group / Kobayashi Group homeowners are the wealthiest group of Honolulu residents, with units ranging from $895,000 to $28 million.
Each issue of Palm is hand-delivered to residents and owners of The MacNaughton Group / Kobayashi Group properties including: One Ala Moana, Hokua, Park Lane, and Capitol Place.
REACH
All four of the luxury residences are located in the heart of Honolulu’s shopping district near Ala Moana Center and Waikiki.
Two of the properties, One Ala Moana and Park Lane, are located on-site at Ala Moana Center. Hokua is within two blocks and Capitol Place is less than two miles away from this hub of retail activity.
RATES & DEADLINES
ADVERTISING RATES
All rates are based on annual commitments.
Premium Positions:
| 1ST SPREAD | $9,100 |
| 2ND SPREAD | $8,400 |
| PREMIUM SPREAD | $8,000 |
| DEVELOPER'S LETTER | $4,850 |
| MASTHEAD | $4,850 |
| TABLE OF CONTENTS | $4,850 |
| JAPANESE TABLE OF CONTENTS | $4,850 |
| COVER 4 (back page) | $6,000 |
All Premium Positions require annual commitments. Camera-Ready ad submissions only.
Run of Book Advertising:
| SPREAD | $5,700 |
| FULL PAGE | $2,995 |
Guaranteed placement within any section, add 15%.
Run of Book rates are based on annual commitments.
2x commitment is an additional 5% surcharge
1x commitment is an additional 10% surcharge
Rates do not include 4.712% Hawai‘i general excise tax.
Palm is designated media for Ala Moana Center and Royal Hawaiian Center.
ADVERTISING DEADLINES
March – June 2020:
| SPACE RESERVATION DEADLINE | 1/17/2020 |
| CAMERA-READY ADS DUE | 1/31/2020 |
July – October 2020:
| SPACE RESERVATION DEADLINE | 4/24/2020 |
| CAMERA-READY ADS DUE | 5/8/2020 |
ADVERTISING SPECIFICATIONS
CAMERA-READY PREMIUM POSITIONS
We will only accept camera-ready ad placements for premium positions.
SPREAD: 18.25" x 12.25"
*If you have content crossing over the spine, the element that crosses over needs to be moved away from the spine 0.25 inches on each page so the crossover will align in the printed piece.
**NOTE: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
FULL PAGE: 8" x 11.5"
A 0.5” white border will frame your full page ad to create the final trim. Do not include bleed or crop marks.
FINAL TRIM: 9" x 12.5"
DIGITAL SPECIFICATIONS
Palm accepts only digital elements. The client or agency must provide a color pr oof of the ad, which will be used for color reference only. It is the responsibility of the client to color-proof the ad prior to submission.
ACCEPTABLE AD FORMATS
High-resolution PDF files only. Acrobat 6 (PDF 1.5) compatibility. 300dpi. CMYK.
RUN OF BOOK ADVERTISING
For a cohesive visual experience for Run of Book positions, all advertising in PALM will be curated by NMG.
ASSETS REQUIRED:
SPREAD
- High-resolution logo
- 5-7 high-resolution images
- Up to 75-word description
- Address, contact info, website, social media handles (if applicable)
FULL PAGE
- High-resolution logo
- 2-3 high-resolution images
- Up to 50-word description
- Address, contact info, website, social media handles (if applicable)
Please contact your NMG representative for more details.
SUBMITTING AD MATERIALS
Please email ad materials directly to: kylee@nmgnetwork.com. Or use a file sharing program such as Dropbox, Google Drive, WeTransfer, or similar.
CONTACT
LOCATION
NMG Network
36 N. Hotel St., Suite A
Honolulu, HI
808.688.8349
OPERATIONS
Jason Cutinella
Chief Executive Officer
jason@nmgnetwork.com
Joe V. Bock
Chief Revenue Officer
joe@nmgnetwork.com
EDITORIAL
Matthew Dekneef
Editorial Director
matthew@nmgnetwork.com
ADVERTISING
Mike Wiley
VP Sales
mike@nmgnetwork.com
Phil LeRoy
National Sales Director
phil@nmgnetwork.com
Chelsea Tsuchida
Key Accounts & Marketing Manager
chelsea@nmgnetwork.com
Helen Chang
Marketing & Advertising Executive
helen@nmgnetwork.com
Francine Naoko Beppu
Network Strategy Director
francine@nmgnetwork.com
SUBMIT MATERIALS TO
Kylee Takata
Sales Assistant
kylee@nmgnetwork.com
RECOGNITION
Pele ADDY®
"Special Judge's Award"
Palm, The MacNaughton Group / Kobayashi Group
Pele Gold ADDY®
"Magazine Design" "Editorial Spread of Feature" "Elements of Advertising Still Photography B&W"
Palm, The MacNaughton Group / Kobayashi Group
"Cover Series"
Hopper, Mokulele Airlines
"Microsite" "Digital Publication"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
RESERVE, The Surfjack Hotel & Swim Club
Pele Silver ADDY®
"Travel & Tourism — Entire Magazine Design"
Living by Halekulani
Lei Magazine
"Editorial Spread of Feature"
Living by Halekulani
"Magazine Design"
Living by Halekulani
FLUX Hawaii
Lei Magazine
Pele Bronze ADDY®
"Cover" "Elements of Advertising Still Photography Color"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
TABLE, Vive Hotel
AIGA Five-O
"Award of Excellence"
Living by Halekulani
"Top 5 Winner"
FLUX Hawaii
Honouu Biennial 2017: Middle of Now | Here
Maggie Award
"Best Use of Video in Editorial Long Form/Consumer" "Best Cover (Circ. Under 75,000)/Consumer"
FLUX Hawaii
"Visitor's Guides (Circ. Under 75,000)/Consumer"
Lei Magazine
"Best Editorial Layout (Circ. Under 75,000)/Consumer"
Living by Halekulani
Pele ADDY®
"Best of Show in Design"
Lei Magazine
Pele Gold ADDY®
"Publication Design — Book Design"
RESERVE, Waikiki Parc Hotel
"Publication Design — Entire Magazine" "Travel & Tourism — Entire Magazine Design"
Lei Magazine
Pele Silver ADDY®
"Cinema Advertising — In-Theater Commercials or Slides" "Cinema Advertising — Movie Trailers" "Elements of Advertising — Cinematography"
HIFF Moments Trailer, HIFF
"Out of Home — Posters — Campaign"
HIFF Moments, HIFF
"Publication Design — Editorial Spread or Feature" "Travel & Tourism — Entire Magazine Design"
Living by Halekulani
"Publication Design — Entire Magazine Design"
Chinatown
Forward Journal, Ward Village
"Publication Design — Magazine or Book Cover"
FLUX Hawaii
"Travel & Tourism — Entire Magazine Design"
Hopper, Mokulele Airlines
Living by Halekulani
Pele Bronze ADDY®
"Publication Design — Cover, Editorial Spread or Feature — Series"
Foundry, Our Kaka’ako
"Publication Design — Entire Magazine Design"
RESERVE, Waikiki Parc Hotel
"Travel & Tourism — Entire Magazine Design"
TABLE, Vive Hotel
Pa’i Award First Place
"Visitor Publication Excellence (Circ. Under 500,000)"
Living by Halekulani
"Essay Photography"
FLUX Hawaii
Pa’i Award Second Place
"Arts & Entertainment"
Living by Halekulani
"Online Video"
FLUX Hawaii
Maggie Award
"Best Series of Editorial Photographs/Trade & Consumer"
Lei Magazine
SPJ Excellence in Journalism First Place
"Best Multimedia Presentation"
FLUX Hawaii
SPJ Excellence in Journalism Finalist
"Profile" "Sports Reporting" "Arts/Entertainment Writing" "Body of Work, Single Writer"
FLUX Hawaii
"Feature Writing Short Form"
Lei Magazine
"Feature Photography"
Living by Halekulani
Pele Gold ADDY®
"Collateral Material — Magazine Desing"
Foundry—Makers, Kamehameha Schools
"Travel & Tourism — Magazine Design"
Lei Magazine
Pele Silver ADDY®
"Collateral Material — Magazine Design"
ROOM + SERVICE, Hotel Renew
"Travel & Tourism — Magazine Design"
ROOM + SERVICE, Hyatt Regency Maui Resort & Spa
"Advertising for the Arts & Sciences — Integrated Campaign"
#MyHIFFMoment, HIFF
"Elements of Advertising — Photography Campaign"
Faces of HIFF
Pele Bronze ADDY®
"Collateral Material — Cover"
ROOM + SERVICE, Hotel Renew
"Spread or Feature"
Kikaha "The Making Mill", Island Air
"Collateral Material — Magazine Design"
"Chinatown: The Nothing"
Maggie Award
"Best Overall Publication Design (Circ. Under 75,000)/Consumer"
Lei Magazine
"Visitor's Guides, Guides, Catalogues & Directories (Circ. Under 75,000)/Consumer"
ROOM + SERVICE
Pele ADDY®
"Best of Show in Design" "Special Judge's Award"
innov8
Pele Gold ADDY®
"Travel & Tourism — Book Design"
ROOM + SERVICE
"Collateral Material — Publication Design Series"
innov8
"Collateral Material — Publication Design Cover"
FLUX Hawaii
Pele Silver ADDY®
"Travel & Tourism —Magazine Design"
innov8
Pele Bronze ADDY®
"Collateral Material — (Entire) Magazine Design"
FLUX Hawaii
POLICY
BILLING & EARLY PAYMENT DISCOUNT
An additional 2.5% discount is available to all advertisers who pay in advance of the publication date. Installment billing options are available.
SPECIAL REQUESTS
For non-traditional ad sizes, inserts, and other requests, please consult with your NMG representative.
TAX
Rates quoted do not include tax. Please add 4.712% Hawaii State General Excise Tax to all purchases.
GENERAL RATE POLICY
Regulations covering acceptance of advertising: Rates quoted are effective 03/01/2020 to 2/28/2021 and apply to 4-color advertising in Living, published on a tri-annual basis, three times a year. Ads will be billed on publication date with payment due within 30 days. We require written notice of cancellation of any advertising contract 30 days prior to the published space reservation deadline for the next scheduled issue. Rates eligible for an agency discount. Restrictions may apply.
For premium positions (i.e. Back Cover, Inside Front Cover, Inside Back Cover, and Center Spread) and Special Sections, we require 60 days written advance notice for any cancellation. Upon cancellation of contract, the advertiser may be required to remit frequency discounts on previously billed ads. All advertising is subject to Publisher’s approval and the Publisher reserves the right to reject any advertising.