Nella Media Group Announces Launch of New Media Partnership with International Market Place

Nella Media Group (NMG) today announced it will publish the first issue of a new, custom retail publication in November for the recently redeveloped International Market Place.  Published semi-annually and available online, it will explore Hawaii’s land, culture, and sense of place, while sharing the center’s activities and offerings. The redeveloped International Market Place opened in Waikiki on August 25, 2016 and features approximately 100 retail shopping and dining experiences including Hawaii’s first Saks Fifth Avenue. The Grand Lāna‘i at International Market Place offers outdoor seating at eight signature restaurants, the largest concentration of dining options in Waikiki. 

“We are incredibly excited to begin this new media partnership,” said David Mark, International Market Place Marketing and Tourism Director. “Since our opening last year we have continued to welcome new tenants and launch new attractions. The new publication will provide a platform for us to share all that International Market Place has to offer to both visitors to Waikiki and local residents alike.”

“We are excited to launch this new program with International Market Place,” said Jason Cutinella, NMG CEO. “International Market Place has transformed the core of Waikiki into a world-class dining and shopping attraction while maintaining a sense of place that respects its connections to Hawaiian culture and showcases its celebrated history. Our goal is to help share this incredible establishment with all of Hawaii’s visitors and locals,” he continued.

The publication will be available online as well as distributed on site, in convenient Waikiki newsstands, and via direct mail to targeted audiences.

Ad positions in the initial issue will be available through September 15, 2017.  To reserve space, please contact sales@nellamediagroup.com.

About International Market Place

Located in the heart of Waikiki, International Market Place is a world-class shopping, dining, and entertainment destination featuring a curated mix of upscale and lifestyle brands, and the first Saks Fifth Avenue in Hawaii. The shopping center is open from 10 a.m. to 10 p.m. daily. Operating hours for restaurants will vary. For ease of access, the center provides 700 parking spaces and convenient valet parking. For more information, visit shopinternationalmarketplace.com and in Japanese ja.shopinternationalmarketplace.com.

About Nella Media Group

Committed to connecting travelers with authentic experiences, NMG specializes in travel media for the Pacific Region, including custom content for its diverse airline and hotel partners.

NMG inspires travelers through RESERVE and TABLE, the custom publications for 47 hotels and resorts; Living, the official in-room publication of Halekulani; the publication for Ko Olina ResortKīkaha, the quarterly in-flight magazine for Island Air; Hopper, the quarterly in-flight magazine for Mokulele Airlines; FLUX, a nationally distributed tri-annual lifestyle publication featuring the The Current of Hawaii; Lei, a nationally distributed publication for the LGBT traveler; PALM, a custom magazine for residents of the luxury condominiums by Hawaii developers The MacNaughton Group and Kobayashi Group; the publication for International Market PlaceChinatown, a downtown Honolulu city guide; and Aria, the program guides for Hawaii Opera Theater.

NMG also specializes in global media solutions for its clients through its representation of Ink, the world’s leader in travel and in-flight media and publisher of Hemispheres and Rhapsody for United Airlines; American Way, Celebrated Living, and Nexos for American Airlines.