Ink, the Global Leader of In-flight Publications, Appoints Nella Media Group as Hawaii Sales Representative

NMG//Nella Media Group today announced it has been appointed as the Hawaii sales representative for Ink, the world’s leading expert in connecting with travelers and largest producer of in-flight magazines in the world.

NMG will assist Hawaii clients in marketing their goods and services through Ink’s vast network of travel marketing solutions and publications, including Hemispheres Magazine, the in-flight magazine for United Airlines.  In 2012, United Airlines carried more than 140 million passengers and brought more visitors to Hawaii than any other carrier.  For more information contact your NMG sales representative or send an email to [email protected].


“We look forward to introducing Ink and its publications to our clients and other businesses throughout Hawaii,” said Jason Cutinella, NMG CEO.  “Ink has developed a worldwide media network, and through their media channels, we believe we can aid our clients in marketing themselves to travelers who may be planning a Hawaii visit and encouraging those who may not.”


“NMG has a proven track record of success both with producing quality publications and in matters of building successful advertising programs for their clients,” said Steve Andrews, Ink U.S. Group Publishing Director.  “NMG is growing quickly, has shown they work with their clients’ best interests in mind, and we are glad to begin this new relationship with such an organization.”

Hemispheres Magazine has maintained its position as having the most affluent audience in print media in the U.S. for the second year. According to the 2012 Gfk MRI Fall Survey, the Hemispheres audience still has the highest median household income, which grew by 3.1 percent to $132,400.

NMG will represent the following Ink in-flight publications:

  • Hemispheres Magazine, for United Airlines
  • Jetstar Japan, for Jetstar Japan
  • Jetstar Australia, for Jetstar Airways
  • Traveller, for easyJet
  • Holland Herald, for KLM Royal Dutch Airlines.


Ink is the world’s expert in connecting with travelers. In addition to producing more in-flight magazines for more airlines than any other company in the world, Ink reaches a captive audience of hundreds of millions of travelers each year with Targeted Advertising (TAD) on confirmation emails, check-in emails, print-at-home & mobile applications and on in-flight entertainment systems.

Ink works with more than 30 airlines worldwide, produces media in 13 languages, and sells advertising in more than 100 countries. Ink travel clients include companies as diverse as Bangkok Airways, easyJet, Eurostar, Germanwings, Gulf Air, Hong Kong Airlines, Jetstar, KLM, Norwegian Airlines, PrivatAir, Ryanair, Tiger Airways, TurboJET (Hong Kong–Macau ferry), United Airlines, and Wizz Air. Ink is the owner of the Airline Retail Conference (ARC) in Europe and Asia, the China Travel Retail conference (CTR), and produces the Airline Passenger Experience Media Platform in association with APEX, the Airline Passenger Experience Association. For more information see