Nella Media Group Appoints Joe Bock as Chief Operating Officer
Nella Media Group (NMG) has appointed Joe Bock to its management team as partner and Chief Operating Officer. Bock will be responsible for managing NMG’s internal and external business development initiatives, strategic planning for the NMG family of brands, and for leading Company sales and marketing efforts.
“Joe Bock brings to Nella Media Group a distinguished mix of corporate leadership and visitor market experience, and we look forward to his contributions,” said Chief Executive Officer Jason Cutinella. “As NMG completes its fourth year and gears up for its next phase of growth, the addition of Joe to our management team was a strategic decision. In a short time NMG has achieved tremendous growth, and we are immensely proud of our staff for their continued dedication and commitment to excellence.”
Bock most recently served as Senior Director of Marketing for Castle Resorts & Hotels, a Pacific region hotel and resort management company, where he was responsible for strategic planning and marketing services, media buying, promotions, partnership, travel trade and consumer loyalty programs, public relations, and eCommerce. Prior to Castle, Bock served for five years as Chief Marketing Officer of go!, a Hawaii regional airline, and was pivotal in the company’s June 2006 launch. There, he was responsible for establishing the company’s reservations and customer service departments, as well as managing eCommerce, sales, advertising, public relations, and partnership marketing efforts. Bock began his career in the travel industry by joining the legal department at Mesa Air Group, Inc. as staff counsel until moving to Hawaii for the Phoenix, Arizona-based company’s go! start-up.