Nella Media Group Announces PALM, a Custom Publication for the Residents of Luxury Developments by The MacNaughton Group and Kobayashi Group
Nella Media Group today announced that in November it will publish the inaugural issue of PALM, a custom magazine for residents of the luxury condominiums by Hawaii developers The MacNaughton Group and Kobayashi Group—the first book of its kind in the state of Hawaii. Published tri-annually, PALM will explore the relaxed, world-class way of life that is available at the residences, defined by anticipatory service, resort-like amenities, an intense pride of work, and Hawaii style and comfort. The introductory issue of the magazine will be hand-delivered to residents of One Ala Moana, Hokua, and Capitol Place, and mailed to those who have purchased residences in Park Lane, which is currently in development.
PALM will feature contemporary content, highlights, and stories related to on-site businesses, luxury fashion editorial, and Hawaii’s people, places, and lifestyle. The attention to detail seen in the residences and the use of refined and carefully selected materials will be reflected in PALM, the first brand publication for the developers and the first publication developed specifically for their clientele. To ensure that the vast majority of residents of The MacNaughton Group and Kobayashi Group’s luxury developments are able to enjoy the publication, it will be written in English and include Japanese translations and summary translations in Korean.
Alana Kobayashi Pakkala, EVP and Partner, Kobayashi Group stated, “We are excited to be a part of this new venture and are developing this publication in conjunction with NMG to continue to foster a sense of community within our developments." Emily Reber Porter, EVP of Operations and Strategy, The MacNaughton Group added, “Our residents are a diverse group with an appreciation for excellence. PALM will endeavor to showcase the very best of what Hawaii has to offer.”
“We are very excited to start this new, very specific style of luxury publication with The MacNaughton Group and Kobayashi Group,” said Jason Cutinella, NMG CEO. “Our company has always strived for excellence in design while maintaining a relaxed, contemporary feel. We strive to provide this global audience with something in which they feel invested, they love and that they hold on to for a long time,” he continued.Ad positions in the initial issue of PALM will be available through September 2016.
To reserve space please contact [email protected].
ABOUT THE DEVELOPERS
The MacNaughton Group is a real estate investment, development, and services firm with expertise refined over four decades in Hawaii. It specializes in commercial and residential property investment and development, with a core focus on the retail and residential sectors. Its enduring commitment to the community of Hawaii drives business decisions that enhance the quality of life for local residents and visitors alike.
Kobayashi Group is a privately owned and managed boutique real estate development/investment firm with its focus solely in Hawaii. It brings unparalleled experience in successfully developing golf resorts, and residential communities and schools in the State of Hawaii. As a local business, it is aware of development issues unique to Hawaii and has had significant influence on the development and business landscape of Hawaii.
Together, The MacNaughton Group and Kobayashi Group have blazed the path for developing innovative residences in Hawaii for over a decade. They are now collaborating on the one-of-a-kind ultra-luxury low-rise condominium aptly named Park Lane, spanning nearly 8 acres on the makai side of Ala Moana Center.
Committed to connecting travelers with authentic experiences through today’s media, NMG has become a leader in travel and creative publishing for the Pacific Region. NMG generates more than 8 million annual reader impressions through its portfolio of custom publications including RESERVE and TABLE by ROOM+SERVICE, in-room books for over 40 hotels and resorts, and ROOM+SERVICE, its pre-arrival website; Living, the official in-room publication of Halekulani; Kīkaha, the quarterly in-flight magazine for Island Air; Hopper, the quarterly in-flight magazine for Mokulele Airlines; FLUX Hawaii, a nationally distributed quarterly lifestyle publication; Lei, a nationally distributed Hawaii travel publication for the LGBT community; Chinatown, a downtown Honolulu city guide; Foundry, the Journal for Our Kaka‘ako; and Aria, the program guides for Hawaii Opera Theater.
NMG also specializes in global media solutions for its clients through its representation of Ink, the world’s leader in travel and in-flight media and publisher of Hemispheres and Rhapsody for United Airlines and American Way, Celebrated Living, and Nexos for American Airlines. Learn more at nellamediagroup.com.