NMG Network Launches Waves, an Exclusive Luxury Media Channel for Shutters on the Beach and Hotel Casa del Mar
LOS ANGELES, CALIFORNIA – NMG Network, the leading creator of custom media brands for the world’s most iconic luxury and leisure hotels, residences and retail experiences, has launched Waves, an exclusive new omni-channel media brand in partnership with famed Southern California luxury hotels Shutters on the Beach and Hotel Casa del Mar.
A custom media channel representing both Edward Thomas Collection Hotels in Santa Monica, California, Waves is a significant development for NMG as the company expands its roster of premier luxury distribution partners and custom hotel media programs across North America.
Through Waves, NMG supports both iconic Santa Monica properties with original and curated video entertainment and editorial storytelling available exclusively to current and future guests through a new online streaming experience, in-room TV channel, and print publication. After a successful launch of season one last fall, Waves season two will air this spring.
Waves is the exclusive luxury media brand for ETC's Shutters on the Beach and Hotel Casa Del Mar, in Santa Monica, Calif. The overall customer experience includes a print magazine, in-room and streaming video network and website.
Enhancing the Guest Experience
The channels offer a mix of compelling destination and lifestyle content alongside story driven marketing opportunities customized for advertisers and partners looking to engage with a highly discerning audience that has a strong affinity for luxury products.
The hotels will promote the channels through a variety of marketing channels on and off-site, making Waves an important new entertainment channel in a market known for creating the world’s best films and televisions shows.
“The development of a new custom media program for our hotels furthers both our guest experience and marketing initiatives,” said Klaus Mennekes, Edward Thomas Collection Vice President & Managing Director. “We are excited to align our brands with NMG Network.”
“We are humbled to launch this entirely new luxury media channel for Shutters on the Beach and Hotel Casa del Mar,” said Jason Cutinella, founder and CEO of NMG Network. “Having partnered with the best hotels and developers in Hawaii, we have been focused producing the highest quality and most entertaining video and editorial content while exploring new territory for NMG. This new relationship will allow us to continue developing rich and compelling content in support of our partners and their guests through a multitude of new channels.”
Set against the backdrop of Santa Monica beach in Southern California, Shutters on the Beach offers guests a laid-back luxury lifestyle with its 198 guest rooms and suites, 1 Pico Restaurant, Coast Beach Café and Bar, and ONE Spa. Next door, Hotel Casa del Mar is a historic landmark Mediterranean style villa that evokes a European charm with 129 casually elegant guest rooms and suites, Sea Wellness Spa, Catch restaurant and Terrazza lounge.
NMG Network has spent the past decade reinventing hospitality with captivating in-room television offerings, producing and aggregating original series, films, music and events. Its media brands are available in more than 85% of Hawaii’s hotels and resorts.
The company has created custom media brands for Provenance Hotels and Kimpton Hotels & Restaurants; Hawaii’s Halekulani Hotel and Halepuna Waikiki by Halekulani; Ko Olina Resorts, Outrigger Hotels & Resorts, ‘Alohilani Resort Waikiki Beach, Park Lane Ala Moana and International Market Place.
In addition to entertaining travelers and locals, the channels also provide advertisers with a prime opportunity to engage with consumers through compelling storytelling that builds brand affinity and purchase intent
About Edward Thomas Collection of Hotels
The Edward Thomas Collection of Hotels was founded in 1982 by third-generation hotel and real estate investors Edward and Thomas Slatkin, whose family previously owned the legendary Beverly Hills Hotel. In 1994, Beverly Hills-based ETC opened Shutters on the Beach in Santa Monica. In 1999, after a $50+ million renovation, ETC opened a hotel with a history as Santa Monica’s “Grande Dame,” Hotel Casa del Mar. Both members of The Leading Hotels of the World, the adjacent, sister and luxury properties are the only hotels in the Los Angeles area located right on the sand. ETC’s management team includes Partners and Co-Founders Edward and Thomas Slatkin and President/Chief Operating Officer Timothy S. Dubois. For more information visit edwardthomasco.com.
About NMG Network
With its digital first approach to storytelling, NMG Network is a multimedia production and cloud-based broadcasting company creating custom multi-media channels for luxury and leisure hotels as well as luxury real estate and retail developments. The company also produces FLUX, an omni-channel media brand focused on Hawaii, Lei, a channel that explores Aloha through the lens of the LGBTQ community; as well docu-style series, films, concerts and curated events. For more information visit NMGNetwork.com.
Contacts:
NMG Network - Joe Bock, [email protected]
ETC Hotels - Aileen Carreon, [email protected]