Nella Media Group Announces Increased Visitor Readership with Addition of Distribution Partners Island Air, Polynesian Adventure Tours, The Modern Honolulu and Classic Resorts
NMG//Nella Media Group today announced distribution for its Hawaii visitor media will grow with the addition of five new partners. Beginning December 1, 2013 the company will publish Island Air, the in-flight magazine for Island Air, and starting March 1, 2014, will begin publishing the on-board magazine for Polynesian Adventure Tours/Gray Line Hawaii. The company also welcomes three new hotel partners to its custom hotel book and digital program, ROOM+SERVICE: The Modern Honolulu, and the Classic Resorts of Kaanapali Alii and Mauna Lani Point.
“We are honored to add as partners these outstanding transportation and hospitality companies. NMG is dedicated to providing content for the modern traveler and building strong travel industry relationships in and around the Pacific,” said Jason Cutinella, NMG CEO.
Island Air, a leading Hawaii regional carrier, flies approximately 460,000 interisland passengers per year. The airline currently operates regularly scheduled flights between the airports of Honolulu, Molokai, Lanai, Kauai, and Maui. The initial issue of the in-flight magazine will be distributed on board all Island Air aircraft starting December 1, 2013 through March 31, 2014.
Polynesian Adventure Tours/Gray Line Hawaii is a premier tour and transportation company for the state with a fleet of more than 180 mini-coaches and buses serving over one million total passengers per year on the islands of Oahu, Maui, Kauai, and Hawaii’s “Big Island.” Launching March 1, 2014, the on-board magazine will be published bi-monthly and will offer passengers entertaining editorial features and photography to complement their tour of the islands.
NMG welcomes to its ROOM+SERVICE hotel partners The Modern Honolulu, and the Classic Resorts of Kaanapali Alii and Mauna Lani Point. After launching in January 2012, ROOM+SERVICE has more than doubled its distribution with each annual issue. In 2014, in-room distribution will once again more than double when the books are placed in the guestrooms and suites of these new partner hotels as well as the eleven properties of Starwood Hotels & Resorts Hawaii.
In addition to the property-branded books, NMG will provide each of its partner hotels and resorts with a custom-branded online edition of ROOM+SERVICE to be distributed to guests prior to their arrival in Hawaii. The digital component will offer guests the same high quality, beautiful Hawaii editorial and guide content of the books for use before, during, and after their visit.