← Journey TV - S1E5

Raised on the Waves

The Moniz family shares the art of surfing in the heart of Waikīkī, the birthplace of the sport.

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Recharge Your Senses: Hawai‘i Stays With You

Leisure and wellness cut centered on sunsets, ocean experiences, relaxation and reconnection. It presents Hawaiʻi as a place where visitors can slow down and regain a sense of balance.

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The Hawaiian Islands

Flavors to Remember: Hawai‘i Stays With You

Culinary-focused cut presenting poke, laulau, shave ice and other local foods as expressions of Hawaiʻi’s history, traditions and community relationships.

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The Hawaiian Islands

Adventures That Last: Hawaiʻi Stays With You

Adventure-focused campaign cut featuring Hawaiʻi’s beaches, reefs, forests and outdoor activities. The message is that these experiences create an emotional connection that lasts beyond the trip.

Beyond the Trip - Hawaiʻi Stays With You Thumbnail
The Hawaiian Islands

Beyond The Trip: Hawai‘i Stays With You

Master campaign spot positioning Hawaiʻi as more than a destination. It focuses on the relationships, values, culture and connection to place that remain with visitors after they return home.