T.J. Keanu Tario
Rising talent T.J. Keanu Tario discusses their process and inspiration as a Native Hawaiian composer.
Kona Brewing Spot: 2024
A collection of :30 Kona Brewing commercials built around two concepts. “Longboard” uses Hawaiʻi’s slower pace as a joke about refusing to rush a 30-second commercial. “Kona Light” rapidly lists local food pairings until the speakers make themselves hungry.
Recharge Your Senses: Hawai‘i Stays With You
Leisure and wellness cut centered on sunsets, ocean experiences, relaxation and reconnection. It presents Hawaiʻi as a place where visitors can slow down and regain a sense of balance.
Flavors to Remember: Hawai‘i Stays With You
Culinary-focused cut presenting poke, laulau, shave ice and other local foods as expressions of Hawaiʻi’s history, traditions and community relationships.
Adventures That Last: Hawaiʻi Stays With You
Adventure-focused campaign cut featuring Hawaiʻi’s beaches, reefs, forests and outdoor activities. The message is that these experiences create an emotional connection that lasts beyond the trip.
Beyond The Trip: Hawai‘i Stays With You
Master campaign spot positioning Hawaiʻi as more than a destination. It focuses on the relationships, values, culture and connection to place that remain with visitors after they return home.
CIRQUE
Behind-the-scenes feature on the creation of Cirque du Soleil’s ʻAuana at the OUTRIGGER Waikīkī Beachcomber. It explores the collaboration among Hawaiian cultural advisors, hula practitioners, musicians, designers and Cirque artists to integrate moʻolelo, ʻōlelo Hawaiʻi, music, costume and acrobatics.
ʻAuana Premiere
Fast-paced premiere recap featuring audience and creator reactions. It emphasizes the performances, Hawaiian storytelling, cultural pride and the significance of placing Polynesian culture at the center of a major Cirque du Soleil production.
Pua Ka Uahí
Behind the scenes of Pua Ka Uahi. A celebrated 2020 animated short created by Native Hawaiian filmmaker Kalilinoe Detwiler. It follows a young, hot-tempered Pele as she is challenged to a race from Puna to Hilo by the shapeshifting trickster Kamapuaʻa.
ʻŌpala Art
Kauaʻi-born artist Allegra Scribner collects plastic debris from the island’s beaches, repurposing it into unique 3D artworks that encourage environmental stewardship.