Recharge Your Senses: Hawai‘i Stays With You
Leisure and wellness cut centered on sunsets, ocean experiences, relaxation and reconnection. It presents Hawaiʻi as a place where visitors can slow down and regain a sense of balance.
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Leisure and wellness cut centered on sunsets, ocean experiences, relaxation and reconnection. It presents Hawaiʻi as a place where visitors can slow down and regain a sense of balance.
Culinary-focused cut presenting poke, laulau, shave ice and other local foods as expressions of Hawaiʻi’s history, traditions and community relationships.
Adventure-focused campaign cut featuring Hawaiʻi’s beaches, reefs, forests and outdoor activities. The message is that these experiences create an emotional connection that lasts beyond the trip.
Master campaign spot positioning Hawaiʻi as more than a destination. It focuses on the relationships, values, culture and connection to place that remain with visitors after they return home.
Behind-the-scenes feature on the creation of Cirque du Soleil’s ʻAuana at the OUTRIGGER Waikīkī Beachcomber. It explores the collaboration among Hawaiian cultural advisors, hula practitioners, musicians, designers and Cirque artists to integrate moʻolelo, ʻōlelo Hawaiʻi, music, costume and acrobatics.
Fast-paced premiere recap featuring audience and creator reactions. It emphasizes the performances, Hawaiian storytelling, cultural pride and the significance of placing Polynesian culture at the center of a major Cirque du Soleil production.
Behind the scenes of Pua Ka Uahi. A celebrated 2020 animated short created by Native Hawaiian filmmaker Kalilinoe Detwiler. It follows a young, hot-tempered Pele as she is challenged to a race from Puna to Hilo by the shapeshifting trickster Kamapuaʻa.
Kauaʻi-born artist Allegra Scribner collects plastic debris from the island’s beaches, repurposing it into unique 3D artworks that encourage environmental stewardship.
Go behind the scenes of Hāloa, a short film bringing to life one of Hawai’i’s most sacred origin stories, the birth of kalo (taro) from Wākea and Ho’ohōkūkalani’s stillborn child, and the naming of their second son, Hāloa, as the first Hawaiian. This intimate special follows filmmakers and cultural storytellers as they honor a sacred mo’olelo (story) on screen, revealing how an ancestral tale of family, sacrifice, and ‘āina (land) still resonates today.